In Jordan, organizations and businesses need accurate, in-depth insights to make informed decisions. Whether you’re an NGO assessing community needs or a company developing new products, Focus Group Discussions (FGDs) in Jordan are a powerful tool for gathering qualitative research. Unlike surveys, FGDs allow real conversations, uncovering emotions, opinions, and motivations that raw data alone cannot capture.
The Role of FGDs in Market Research & NGO Projects
1️⃣ Understanding Consumer & Community Needs
For businesses, FGDs in Jordan help analyze consumer behavior, preferences, and purchasing decisions. Companies use these insights to improve products, marketing strategies, and customer experience. NGOs, on the other hand, rely on focus groups to evaluate social challenges, humanitarian needs, and program effectiveness, ensuring their interventions are community-driven.
2️⃣ Identifying Hidden Barriers & Opportunities
FGDs provide context beyond quantitative surveys. By discussing challenges directly with target audiences, NGOs and companies can identify barriers preventing people from using services or products. This real-time feedback allows organizations to adapt strategies for greater impact.
3️⃣ Enhancing Decision-Making with Real Conversations
Unlike structured surveys, focus groups encourage open discussions, leading to unexpected insights. In Jordan, where cultural and social dynamics shape decision-making, qualitative research through FGDs helps businesses and NGOs develop tailored solutions that truly resonate with their audiences.
4️⃣ Conducting Effective FGDs in Jordan
For accurate and high-quality data collection, partnering with experienced FGD facilitators is essential. B.O.T offers professional focus group services in Jordan, ensuring:
✅ Well-recruited participants that represent your target audience.
✅ Skilled moderation for unbiased and productive discussions.
✅ Detailed analysis to turn conversations into actionable insights.
You can also check our previous blog for 3 important questions to better understand your community needs while conducting focus group discussions by clicking here.
For NGOs and businesses in Jordan, Focus Group Discussions (FGDs) are a valuable tool to gather deep, meaningful insights beyond just numbers. By incorporating FGDs into market research, needs assessments, and program evaluations, organizations can make data-driven decisions that truly address their audience’s needs.
